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Le Fix Explores Danish Country Life for its SS18 Campaign


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Brand: Le Fix

Season: Spring/Summer 2018

Key Pieces: The color-block zip-up sweatshirts featuring Le Fix’s branding atop xerox-style, multi-colored images are perfect to break in this Spring.

Editor’s Notes: Inspired by Danish country life, Le Fix’s SS18 campaign effortlessly combines Eastern European sportswear cues with rave culture aesthetics. The capsule quietly exudes comfort as expressed in its selection of loungewear pieces, including high-neck, long-sleeve sweatshirts, track pants and hoodies. Available in a selection of retro-style colors, the collection is one to watch out for this coming season.

In conjunction with its lookbook, the Scandi label also released a visual feature. Teaming up with director Ian Isak from Copenhagen-based company, Honeytrap Film, the brand further explores non-metropolitan lifestyles, explaining the true message behind the capsule.

Check out the lookbook above and when you’re done, watch the striking mini-feature below.

And in case you were left hungry for more, be sure to have a look at Alexander Wang’s tabloid inspired capsule



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