A few seasons ago (light-years in fashion-time), Prada dropped a shirt that got everyone talking. The boxy short-sleeve camp collar shirt featured a print titled “Impossible True Love,” and depicted Cleopatra and Elvis Presley embracing under a starry sky.
Designed by Berlin-based artist Christophe Chemin, it was romantic, a bit weird and controversial due to its $1,200 price tag. However, that didn’t stop the shirt from accruing a high-profile fanbase such as Virgil Abloh, A$AP Rocky and Kanye West, who were all seen flexing the design in various different ways.
@asaprocky wears a Prada Impossible True Love Cotton Shirt ($1020).-Tag me in dope rocky pics fam⚡️
Kanye wearing an all white fit combining a white Prada shirt, white pants and unreleased white Adidas Calabasas sneakers. #kanyewest #adidas #prada
For those that missed out on the initial release, never fear: the shirt has returned. It was spotted on the FW18 runway show in Milan, this time in black with some gritty horizontal stripes obscuring the image, almost as if it were a remix.
Prada’s latest show sent a not-so-subtle message of “ok that’s cool, but we did it first, and better”. The return of the graphic shirt above, the flaming button ups, and heaps of nylon sportswear all indicate that Prada’s dipping into its archives to show the new generation of ‘heads that it started with Prada first.
What do you think? Will this shirt be as popular as the original?